European Marketplace Dropshipping 2026: Allegro, Erli, eMAG and More
With GAPLI you can dropship on Allegro (PL, CZ, SK, HU), Erli, Aderlo, WooCommerce and Shopify today, with eMAG, Empik, TikTok Shop and eBay in beta. Here is how to pick the next channel and which rules apply.
European marketplace dropshipping means selling on several marketplaces and stores at once while wholesalers ship each order to the buyer. With GAPLI that means Allegro (Poland, Czechia, Slovakia, Hungary), Erli, Aderlo, WooCommerce and Shopify today, with eMAG, Empik, TikTok Shop and eBay in beta. GAPLI supplies the products, forwards orders, tracks parcels, invoices customers and settles the money. Figures are as of 8 Oct 2026.
Key takeaways
- GAPLI has 5 live sales channels (Allegro, Erli, Aderlo, WooCommerce, Shopify) and 4 in beta (eMAG, Empik, TikTok Shop, eBay); Kaufland is under construction and is not a channel yet.
- One Allegro account can reach buyers in Poland, Czechia, Slovakia and Hungary, with foreign prices converted at the NBP rate.
- As of 8 Oct 2026 the GAPLI catalogue had 980,891 products available for sale from 161 active partner wholesalers.
- Add your second and third channel by scoring them on buyer reach, cost, setup effort, fulfilment rules and competition, not by hype.
- GPSR product data, KSeF e-invoicing and the 14-day right to return apply to every channel; GAPLI eCommerce PSA issues the customer invoice in KSeF after delivery.
- On a partial return only the share of commission for the returned items is cancelled, and the Fulfilment Pool gives back what it took for those items.
Which European marketplaces can you dropship on with GAPLI in 2026?
As of 8 Oct 2026 GAPLI runs five live channels — Allegro, Erli, Aderlo, WooCommerce and Shopify — and four beta channels: eMAG, Empik, TikTok Shop and eBay. Live channels can be connected on every plan, including the free one. Beta integrations work, but access is not yet open to everyone and their scope may still change.
GAPLI is a Polish full-dropshipping platform: the seller connects an Allegro, Erli or Aderlo account or a WooCommerce or Shopify store, and GAPLI supplies products from partner wholesalers, forwards orders, tracks parcels, issues customer invoices and settles the money.
| Channel | Type | Status | Countries it sells to |
|---|---|---|---|
| Allegro | Marketplace | Live | Poland, Czechia, Slovakia, Hungary |
| Erli | Marketplace | Live | Poland |
| Aderlo | Marketplace | Live | Poland |
| WooCommerce | Online store | Live | Depends on your store |
| Shopify | Online store | Live | Depends on your store |
| eMAG | Marketplace | Beta | Romania, Bulgaria, Hungary |
| Empik | Marketplace | Beta | Poland |
| TikTok Shop | Social commerce | Beta | Poland, United Kingdom |
| eBay | Marketplace | Beta (new connections switched off) | United Kingdom, Germany |
| Kaufland | Marketplace | Under construction — not a channel | — |
Magento and PrestaShop are planned, not available. The beta channels are young: as of 8 Oct 2026 no order had yet gone through the GAPLI Empik or eMAG integrations, so treat them as pilots rather than proven volume. Each channel's page on GAPLI integrations lists exactly what is synchronised and what is still missing.
Do you need a warehouse or a company to sell on several marketplaces?
You need a registered business, but no warehouse and no stock. Allegro, Erli and the other marketplaces require business seller accounts, so the GAPLI seller agreement for marketplaces requires a company too. The goods stay with the wholesaler, which packs and ships each order directly to the customer.
You pay for a marketplace order only after the customer has paid for it. Without a registered business you can still run an online store in the GAPLI partner programme, where GAPLI reports your commission on a PIT-11 form.
One rule matters before you scale: for the duration of the cooperation, stores and accounts connected to GAPLI sell GAPLI's goods. GAPLI is the seller towards the customer and issues the invoice, while you act as an intermediary and earn commission on every sale.
Which marketplace should you add second and third?
Add the next channel only after scoring it on five factors: buyer reach in your categories, total cost, setup effort, fulfilment rules and competition. For most sellers who start on Allegro, the cheapest next steps are Erli or an own store, while beta marketplaces suit sellers who accept a pilot phase.
What are the five factors to score?
| Factor | What to check | Where to find it |
|---|---|---|
| Buyer reach | Demand for your categories and countries covered | Marketplace seller pages; GAPLI channel table |
| Total cost | Marketplace commission and fees, plus your plan and product-limit package | Marketplace fee pages; GAPLI pricing |
| Setup effort | Account verification, API key or OAuth, required settings | GAPLI integration page for the channel |
| Fulfilment rules | Delivery methods, handling time, tracking and invoice requirements | Marketplace rules; integration page |
| Competition | How many sellers already offer the same EAN | Search the marketplace for your top products |
How do the GAPLI channels compare on these factors?
| Channel | Setup effort | What you must prepare | Watch out for |
|---|---|---|---|
| Allegro | Low — OAuth login | Business account with NIP, 2FA on, funded Fulfilment Pool | Allegro caps active offers per account; products without an EAN are not listed |
| Erli | Medium — API key | Business account verified with NIP and REGON, PayU, shipping tables, terms of sale, GPSR data | Without a fully configured Erli account, offers show but cannot be bought |
| Aderlo | Lowest — no API key | Only a GAPLI store | You cannot set your own price or content; orders are shared in turn among sellers |
| WooCommerce / Shopify | Medium — plugin or app | Your own store and traffic | You bring the buyers; Shopify supports single-variant products |
| eMAG (beta) | Higher — API credentials, IP whitelist | eMAG seller account for Romania, Bulgaria or Hungary | Tracking numbers and invoices are not passed to eMAG yet |
| Empik (beta) | Medium — API key | Empik Place seller account, products with EAN | Invoices and returns on the Empik side are not handled yet |
A practical order for a Polish seller is Allegro first, then Erli (same products, Polish buyers, a different audience) or Aderlo (no setup), then an own store if you can drive traffic to it. Join a beta channel when its requirements match your company — for example, TikTok Shop UK needs a UK-registered business, so a Polish company cannot open it. Our guides to selling on Erli and selling on eMAG go deeper.
Can you reach buyers outside Poland without opening new accounts?
Yes, through Allegro. Offers from a Polish Allegro account can also appear on allegro.cz, allegro.sk and allegro.hu, priced in the local currency. GAPLI converts those prices at the NBP rate and lets you switch cross-border selling off per account. Other foreign markets need a separate account on a beta channel.
| Target market | Route in GAPLI | Status |
|---|---|---|
| Czechia, Slovakia, Hungary | Your Polish Allegro account | Live |
| Romania, Bulgaria, Hungary | eMAG account per region; net prices converted from PLN at the NBP rate | Beta |
| United Kingdom | TikTok Shop UK (UK company required) or eBay UK | Beta |
| Germany | eBay.de (LUCID packaging registration and GPSR manufacturer data required) | Beta, new connections switched off |
| Any country | Your WooCommerce or Shopify store | Live — depends on your store settings |
The FAQ on selling abroad is updated with the channel register.
What does automation take over when you run several channels?
GAPLI takes over the repetitive work that multiplies with every channel: publishing listings, updating prices and stock, fetching orders, forwarding them to the wholesaler, adding tracking numbers, invoicing customers and handling returned goods. Your part is to connect accounts, choose products and keep funds in the Fulfilment Pool for Allegro and Erli orders.
| Task | Who does it | How it works in GAPLI |
|---|---|---|
| Listing products | GAPLI | Products sent from one catalogue to each channel; Allegro offers matched to product cards by EAN |
| Prices and stock | GAPLI | Pulled from wholesalers automatically; 1,250,796 catalogue items updated in the 24 hours before 8 Oct 2026 |
| Online store sync | GAPLI | WooCommerce stock and prices every few minutes, Shopify every 10 minutes |
| Orders | GAPLI | Fetched from each channel and forwarded to the wholesaler holding the goods |
| Shipping | Wholesaler | Packs and ships directly to the customer, provides the tracking number |
| Tracking | GAPLI | Tracking number added to the order; parcel followed until delivery |
| Customer invoice | GAPLI eCommerce PSA | Issued in KSeF after delivery |
| Paying for marketplace orders | You | Fulfilment Pool pays automatically when it has funds |
When a product runs out at the wholesaler, the Allegro offer is ended and reactivated when stock returns. Large wholesale price drops from imports are held for review before they reach Allegro, which protects you from selling below cost.
What legal requirements apply when you sell on European marketplaces?
Three sets of rules matter most: EU product safety (GPSR), Polish e-invoicing (KSeF) and consumer rights, including the 14-day return right. VAT on cross-border sales is the fourth topic, but in GAPLI the invoice for the goods is issued by GAPLI eCommerce PSA, so your own VAT question concerns mainly your commission invoice.
What does GPSR require in an online offer?
The General Product Safety Regulation (EU) 2023/988 has applied since 13 December 2024. For distance sales, the offer must show the manufacturer's name and postal and electronic address, an EU responsible person when the manufacturer is outside the EU, information identifying the product, and warnings or safety information. GAPLI attaches GPSR data to Allegro offers automatically; on Erli you also fill GPSR data in the account settings. See the GPSR glossary entry.
Do you need KSeF?
KSeF, Poland's national e-invoicing system, became mandatory from 1 February 2026 for the largest taxpayers and from 1 April 2026 for the rest. With GAPLI you do not issue invoices to customers: GAPLI eCommerce PSA issues them in KSeF after delivery. Your monthly commission invoice to GAPLI eCommerce PSA is a B2B invoice, so it follows the KSeF rules that apply to your business.
How does VAT work on cross-border sales?
For goods sold to consumers in other EU countries, the buyer's country VAT applies once a business's intra-EU distance sales exceed EUR 10,000 a year, and the One-Stop Shop lets it report that VAT in one quarterly return at home. In GAPLI the sale of goods is invoiced by GAPLI eCommerce PSA, so this is GAPLI's side; it becomes your question only for goods you sell outside GAPLI.
What consumer rights apply?
A consumer who buys at a distance can return the goods within 14 days without giving a reason. In GAPLI the 14 days run from delivery, and your commission becomes payable only after that period.
How do partial returns affect your money across channels?
On a partial return only the share of commission attributable to the returned items is cancelled, not the whole order. If the refund is paid from your marketplace account, the Fulfilment Pool gives you back the amount it took for the returned items. If GAPLI covers the refund, your Pool balance does not change.
The Fulfilment Pool is your balance at GAPLI that pays automatically for Allegro and Erli orders, with the amount after the marketplace commission. You top it up by bank transfer, from 50 to 50,000 in the market currency per top-up. If the Pool is empty, the order waits and is not sent to the wholesaler — with several channels, keep a balance that covers a few days of orders.
| Situation | What happens to your money |
|---|---|
| Commission not yet known when the order is paid | The Pool takes the full amount; the commission comes back once Allegro reports it, usually within 2–3 days, occasionally up to 3 weeks |
| Customer returns 1 of 3 items | Commission is cancelled only for the returned item; the Pool returns what it took for that item if the refund came from your account |
| Returned goods arrive | They go to the Virtual Warehouse; their gross wholesale cost is frozen in your e-Wallet until they are resold or sent back to the wholesaler |
| Another seller sells your returned goods | The hold is released once they are sold |
| Aderlo or online store order | No Pool payment: Aderlo does not use the Pool, and store customers pay GAPLI directly |
The full flow is described under returns on How GAPLI works.
How much does it cost to run several channels with GAPLI?
Opening an account and the Start plan are free: 1 store, 1,000 products per store, no payment card. Paid plans cost 9.99–99.99 USD a month and add more stores; every live channel is included in every plan. Product-limit packages cost 2.99–159.99 USD a month per store, up to 200,000 products.
On every fulfilled order you receive 70% of the profit and GAPLI 30%, where profit is the net price minus wholesale cost, operating costs and the marketplace commission. Over the last 90 days the commission paid to sellers averaged 9.9% of the amount paid by customers on Allegro (2,876 orders) and 7.0% on Erli (67 orders, too few to draw conclusions). These are averages across all sellers, not a promise.
Marketplace fees are separate. Allegro, for example, calculates its commission at the moment of purchase on the price including buyer-paid delivery. Commission can be paid out to your bank account only after the order is "Fulfilled" and the 14-day protection period has passed; it first fills the security buffer (500 PLN per store, 200 PLN per marketplace account on the Polish market).
How do you roll out a new channel step by step?
Roll out one channel at a time: connect it, list a small tested selection, confirm the first orders flow end to end, then widen the range. A staged rollout shows channel-specific problems — missing account settings, blocked categories, offer caps — while they affect a few listings rather than thousands.
- Prepare the account. Complete the marketplace's business verification and required settings (payments, delivery, terms, GPSR data).
- Connect it to a GAPLI store. OAuth for Allegro, an API key for Erli or Empik, a panel switch for Aderlo, a plugin or app for WooCommerce and Shopify.
- Fund the Fulfilment Pool if the channel is Allegro or Erli.
- List 50–100 products you already sell well elsewhere, so you compare like with like.
- Check the first orders: payment from the Pool, forwarding, tracking number, invoice.
- Widen the range within your store's product limit, and buy a package only when you need more.
- Review per channel after a month: orders, returns and commission in the e-Wallet.
Ready to try a second channel? Create a free GAPLI account.
Frequently asked questions
Can I sell the same product on Allegro and Erli at the same time?
Yes. Both channels list from the same GAPLI catalogue, and stock and prices come from the same wholesaler data. Each channel connected to a store uses that store's product limit independently, so plan the limit with both channels in mind.
Does the EU's new €3 customs duty on small parcels affect GAPLI sellers?
The €3 flat duty per tariff item on parcels worth up to €150 applies to goods imported into the EU from outside it, from 1 July 2026 until 1 July 2028 (EC guidance). Goods shipped from a warehouse in Poland to a buyer in the EU are not imports, so the fee does not apply to them. Our EU customs reform guide covers the details.
Is Kaufland available in GAPLI?
Not yet. The Kaufland integration is under construction and no accounts can be connected, so it is not a GAPLI sales channel. Check the integrations page for status changes.
When can I get paid if I sell on several channels?
The rule is the same on every channel: commission becomes payable after the order is marked "Fulfilled" and the 14-day customer protection period has passed. Released commission first fills the security buffer, then reaches your payable balance. Your payout bank account must be verified once with a PLN 1 transfer.
Sources
- GAPLI data (channels and their status, countries, catalogue size, active wholesalers, items updated in 24 hours, plans, profit split, average commission, Fulfilment Pool and return rules): GAPLI database and GAPLI answer pages, as of 8 Oct 2026
- Regulation (EU) 2023/988 on general product safety — EUR-Lex
- European Commission, Access2Markets — EU General Product Safety Regulation
- Ministry of Finance, KSeF — mandatory KSeF dates
- European Commission — VAT One-Stop Shop
- UOKiK — 14-day deadline to return a distance purchase
- Allegro Help — how sales commission is calculated
- Council of the EU — customs duty on small parcels from 1 July 2026
- European Commission — guidance on the temporary flat fee for low-value imports
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GAPLI Team
E-commerce automation & dropshipping insights.