Negative Reviews on Allegro in Dropshipping: What Can You Do?
Sellers cannot delete negative Allegro ratings: you can ask the buyer once, within 90 days of the purchase, and Allegro removes only ratings that break its rules. In dropshipping the best protection is on-time dispatch, accurate offers and fast answers.
A seller cannot delete a negative review on Allegro. You can ask the buyer, once, to edit or remove it within 90 days of the purchase, and Allegro removes only ratings that break its rules. In dropshipping the real defence is prevention: on-time dispatch, accurate offers and fast answers. In GAPLI, buyer messages, disputes and ratings for connected Allegro accounts are handled in its panel.
Key takeaways
- An Allegro sales rating is a recommendation (thumbs up or down) plus 1–5 stars for "compliance with description" and "customer service". A buyer who does not recommend the seller must give a reason (Allegro Help).
- The recommendation percentage counts unique ratings from the last 12 months. Removed and excluded ratings do not count.
- You can ask a buyer to edit or remove a rating only once, within 90 days of the purchase (Allegro Help).
- Allegro removes ratings that break its rules, were left for the wrong transaction, are covered by a court ruling or were traded for a benefit. It does not remove complaints about quality or delivery.
- Sales quality, which affects your position in relevance-sorted search, is driven by dispatch, refunds, responses and complaints. The same events cause most negative ratings.
How do Allegro seller ratings work in 2026?
Only registered buyers who bought from you can rate you, and they have 90 days from the purchase to do it. A rating has two parts: a recommendation (recommend or do not recommend) and one to five stars for compliance with the description and for customer service. A "do not recommend" rating must include a reason.
The buyer can add a written comment. It appears on your rating list together with the recommendation. Allegro's rules for review content forbid contact details and hate speech in comments, among other things.
| Element of the rating | What the buyer gives | Notes |
|---|---|---|
| Recommendation | Recommend / do not recommend | Counts in the recommendation percentage |
| Reason for "do not recommend" | A reason for the negative rating | Mandatory for negative ratings |
| Stars: compliance with description | 1–5 | Rates the offer against the product received |
| Stars: customer service | 1–5 | Rates contact and service |
| Comment | Free text | Must follow Allegro's content rules |
How is the recommendation percentage calculated?
Allegro divides the number of unique "recommended" ratings from the last 12 months by the sum of unique "recommended" and "not recommended" ratings from the same period, then multiplies by 100. Removed and excluded ratings are left out. A negative rating stops counting after 12 months, but until then it lowers the percentage that buyers see on your rating list.
Can you remove a negative review on Allegro?
You cannot remove a negative rating yourself. You can ask the buyer, once and within 90 days of the purchase, to edit or remove it, and Allegro removes ratings that break its rules. A rating the buyer removes no longer affects your recommendation percentage, though the buyer may rate again within the original 90 days.
The request goes through the "Ratings received" tab: choose the rating, ask for an edit, give your reason and send it to the buyer. Allegro emails the buyer, who decides whether to edit or remove the rating. Because you get only one attempt, send it after the problem is solved, not while the buyer is still waiting for a refund.
When does Allegro remove a rating by itself?
Allegro's ratings and reviews rules list the cases where it removes a rating and its comment:
| Case | Removed by Allegro? |
|---|---|
| Rating or comment breaks Allegro's terms (for example contact details, hate speech) | Yes |
| Rating was clearly left for the wrong transaction | Yes |
| A court ruling orders removal | Yes |
| Rating was exchanged for a discount, product or other benefit | Yes |
| Buyer complains about product quality or service | No |
| Buyer complains about delivery cost or the carrier | No |
One case is handled automatically. If the buyer picks late delivery as the reason, leaves no comment or a very short one (up to 4 characters), and Allegro's data shows you dispatched on time, the rating is excluded from your statistics. This happens within 3 days of the carrier scanning the parcel. A tracking number on the order is what makes the exclusion possible.
Never offer a buyer money or a discount for removing a rating. Ratings traded for a benefit are themselves grounds for removal under Allegro's rules.
Why do dropshipping sellers get more negative reviews?
Dropshipping sellers do not control the warehouse. The wholesaler packs and ships the order, so a late dispatch, a wrong variant or a damaged parcel reaches the buyer under the seller's name. Typical complaints behind a "do not recommend" (late delivery, item not as described, missing parts) trace back to supplier stock, product data and handling time.
| Typical reason for a negative rating | Root cause in dropshipping | What prevents it |
|---|---|---|
| Parcel arrived late | Handling time in the offer shorter than the wholesaler's real dispatch time | Handling time synced from the supplier |
| Item not as described | Offer created from incomplete or mismatched product data | Offer matched to the right Allegro product card (EAN) |
| Item out of stock after purchase | Stock in the offer not updated | Automatic stock sync; offer ended at zero stock |
| No reply to messages | Messages spread across several accounts | One place to answer buyers |
| Slow refund after a return | Return not tracked against Allegro's deadline | Refund deadlines tracked per order |
In GAPLI, stock changes reach Allegro automatically, an offer is ended when stock runs out, handling time is synced to Allegro offers and offers are matched to Allegro product cards by EAN (GAPLI Allegro integration). Customer returns are read from Allegro with refund deadlines tracked.
How do ratings affect sales quality and search position on Allegro?
Ratings and sales quality are separate scores, but they share causes. Allegro's sales quality is scored on seven metrics: complaint resolution time, unresolved buyer issues, timely responses, fast refunds, on-time dispatch, fast dispatch and compliance with the rules. Higher sales quality puts your offers higher in search results sorted by relevance.
According to Allegro's sales quality dashboard and metrics, most metrics use data from the last 30 days, and the two dispatch metrics use 28 days. There are four levels: Super, Good, Neutral and Needs improvement. A late parcel therefore hurts twice: once as a possible negative rating, and once as a weaker dispatch metric in sales quality.
How should you respond to a negative review on Allegro?
Respond to the problem first and the rating second. Check the order, the parcel and the messages, solve what can be solved (refund, replacement, missing part), then reply publicly in a calm, factual way. Your reply under a rating is visible to all buyers, has no time limit and is read by future customers more than by the author.
A simple process that works at any volume:
- Read the reason and the comment and find the order. Check tracking, dispatch date and messages.
- Fix the buyer's problem through messages or the post-purchase discussion, within Allegro's deadlines.
- Reply publicly under the rating: what happened, what you did, without arguing or quoting personal data.
- Ask once for an edit or removal, but only after the case is closed and only within 90 days of the purchase.
- Report rule-breaking ratings (contact details, wrong transaction, offensive content) to Allegro.
- Record the root cause (supplier delay, product data, carrier) so the same offer does not keep producing the same complaint.
Do negative reviews affect Allegro commission refunds?
Indirectly, yes. Allegro's refund rules for commission look at sales quality, not at the rating list. For returns with a quality reason, such as a wrong item, a missing part or late delivery, the commission comes back only if your sales quality is "Neutral" or higher. The problems behind negative ratings are the same ones that drag sales quality down.
The commission refund itself (the "transaction discount") has its own rules: some cases are automatic, others need a claim within 45 days of the transaction (Allegro Help). The full process, and how GAPLI settles the Allegro commission with sellers, is described in our guide to Allegro commission recovery in dropshipping.
Who handles reviews and complaints when you sell with GAPLI?
GAPLI is a Polish full-dropshipping platform: the seller connects an Allegro, Erli or Aderlo account or a WooCommerce or Shopify store, and GAPLI supplies products from partner wholesalers, forwards orders, tracks parcels, issues customer invoices and settles the money. As the seller towards the customer, GAPLI handles returns and complaints; you look after the account, the offer and buyer service.
| Task | Seller | GAPLI | Wholesaler |
|---|---|---|---|
| Keeping the Allegro account connected and in good standing | Yes | — | — |
| Answering buyer messages and ratings (in the GAPLI panel) | Yes | Provides the panel | — |
| Publishing offers, syncing stock, prices and handling time | — | Yes | Supplies the data |
| Packing and shipping the order | — | Forwards the order | Yes |
| Tracking the parcel and adding the tracking number | — | Yes | Provides the number |
| Returns and complaints as the seller towards the customer | — | Yes | — |
| Customer invoice in KSeF | — | Yes | — |
The division follows How GAPLI works and the GAPLI glossary entry on the operator. Opening an account and the Start plan are free (pricing), and you can create an account without a payment card.
Frequently asked questions
How long does a buyer have to rate a seller on Allegro?
90 days from the purchase. If the buyer removes a rating after your request, they can rate you again, but only within those original 90 days.
Can I pay a buyer to remove a negative rating?
No. Allegro removes ratings that were exchanged for a discount, a product or another benefit. Solve the buyer's problem first and then send your single request to edit or remove the rating.
Does a removed rating still count in my recommendation percentage?
No. Removed and excluded ratings do not count in the recommendation percentage. Allegro shows only how many ratings were removed.
How long does a negative rating affect my percentage?
12 months. The recommendation percentage is calculated from unique ratings given in the last 12 months, so an old negative rating drops out of the calculation after a year.
Sources
- GAPLI data (Allegro integration scope, division of tasks): GAPLI database, as of 8 Oct 2026
- Allegro Help: How ratings and reviews work
- Allegro Help: Ratings and reviews rules, removal by Allegro, recommendation percentage
- Allegro Help: How to ask the buyer to remove or edit their rating
- Allegro Help: Sales quality dashboard and metrics
- Allegro Help: How to recover the transaction discount (commission refund)
- Allegro Help: When commission can be recovered if a contract was not completed
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GAPLI Team
E-commerce automation & dropshipping insights.