Selling on many channels from one panel

Multichannel selling means listing the same products on several marketplaces and in your own store at once, with one stock level and one order list. If you have your own goods, systems such as Base (BaseLinker), Apilo or Sellasist do this. If you have no stock, GAPLI provides products from partner wholesalers and one panel for Allegro, Erli, Aderlo, Kaufland, TikTok Shop, WooCommerce and Shopify — and handles orders, shipping through the wholesaler and invoices for you.

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What is multichannel selling?

It is selling the same range on many channels at once: marketplaces (Allegro, Erli, Empik, eMAG…), your own store and social commerce. To make it work you need one source of stock and prices — otherwise you sell the same last item twice — and one place for orders, messages and shipping.

Do you have your own stock or not? Two different kinds of tools

“Multichannel selling” covers two different kinds of solution, and it is worth telling them apart before you choose.

Two kinds of solution
Multichannel sales system (e.g. Base, Apilo, Sellasist)GAPLI
For whomYou have your own goods, a warehouse or wholesaler contractsYou have no stock and want no wholesaler contracts
Where products come fromYours — your warehouse, store or a wholesaler you connectThe GAPLI partner wholesaler catalogue
Seller of record and invoiceYouGAPLI; you earn a seller commission
Who shipsYou or your wholesalerA partner wholesaler, directly to the customer
Number of channelsUsually very large, including foreign markets and couriersChannels in the GAPLI register (list below)
Warehouse, couriers, labelsYes — one of the main reasons to choose oneNot needed — the wholesaler ships

Detailed comparisons with sources and prices: GAPLI vs Base · GAPLI vs Apilo · GAPLI vs Sellasist · all comparisons

How does multichannel selling work in GAPLI?

  1. One account, many channels. In the GAPLI panel you create a store and connect marketplace accounts or an online store to it. Your plan sets how many stores you run.
  2. One catalogue. You pick products from the partner wholesaler catalogue and GAPLI lists them on the connected channels.
  3. Shared stock. The wholesaler feed is the source of stock. A sale on one channel reserves the goods, and stock on other accounts drops within minutes.
  4. Prices from one policy. GAPLI sets the selling price from the wholesale price and a margin policy, separately for channels with different commissions.
  5. Orders in one place. Orders from all channels land in one list in the panel; GAPLI forwards them to the wholesalers.
  6. Shipping and statuses. The wholesaler ships the goods and the tracking number goes back to the order in the sales channel. GAPLI tracks the parcel until delivery.
  7. Messages and invoices. Buyer messages from Allegro and Erli are in one inbox in the panel. GAPLI issues the KSeF invoice after delivery.

Which channels can I sell on through GAPLI?

Live: Allegro, Erli, Aderlo, Kaufland, TikTok Shop, WooCommerce and Shopify. In beta, not yet open to every account: eMAG, Empik and eBay.

GAPLI sales channels
ChannelTypeStatusCountries
AllegromarketplacelivePoland, Czechia, Slovakia, Hungary
ErlimarketplacelivePoland
AderlomarketplacelivePoland
KauflandmarketplaceliveGermany, Czechia, Slovakia, Poland, Austria, France, Italy
TikTok Shopsocial commercelivePoland, United Kingdom
WooCommerceonline storeliveno restriction (your store)
Shopifyonline storeliveno restriction (your store)
eMAGmarketplacebetaRomania, Bulgaria, Hungary
EmpikmarketplacebetaPoland
eBaymarketplacebetaUnited Kingdom, Germany

GAPLI channel register, as of 15 October 2026.

What syncs with each channel — integrations →

How many channels and accounts can I run?

Your plan sets the number of stores, and you connect marketplace accounts to a store. The free Start plan includes 1 store, the MAX plan has no store limit. Every sales channel is included in every plan. The product limit applies to each store separately.

Plans and prices →

What does GAPLI not do in multichannel selling?

  • You cannot sell your own goods through GAPLI: accounts and stores connected to GAPLI sell products from its catalogue on GAPLI’s behalf.
  • It does not run your warehouse, print courier labels or connect to couriers for you — the wholesaler ships.
  • It does not support channels outside the GAPLI register. If you need, say, Amazon or dozens of foreign markets with your own stock, choose a multichannel sales system.

Which to choose — a multichannel system or GAPLI?

  • A multichannel sales system (Base, Apilo, Sellasist and similar) — when you have your own goods, a warehouse or wholesaler contracts and want to run many channels, couriers and invoices in one place.
  • GAPLI — when you want to start selling on several channels without stock, wholesaler contracts or invoicing customers; you earn a commission on every order.

See also

Start selling without stock

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