eMAG Dropshipping 2026: How to Sell on eMAG Without Stock
eMAG sells in Romania, Bulgaria and Hungary and charges a 7–23% commission only on sales. GAPLI connects to eMAG in beta; as of 8 Oct 2026 no order has gone through it and tracking numbers and invoices are not yet passed to eMAG.
eMAG dropshipping means listing products on eMAG, the marketplace that sells in Romania, Bulgaria and Hungary, while a wholesaler ships each order directly to the customer. eMAG charges a commission only when you sell. GAPLI connects to eMAG in beta: the integration works, but as of 8 Oct 2026 no order has gone through it, and tracking numbers and invoices are not yet passed to eMAG.
Key takeaways
- eMAG says it serves more than 7,100,000 active customers in Romania, Bulgaria and Hungary and has more than 64,000 sellers.
- eMAG's commission ranges from 7% to 23% depending on the category, with no listing, account or subscription fees, according to its seller page.
- GAPLI's eMAG integration is in beta for Romania, Bulgaria and Hungary; access is not yet open to everyone, and as of 8 Oct 2026 it has handled no orders.
- The integration translates names and descriptions with AI, converts prices from PLN at the NBP rate, syncs stock and imports orders.
- It does not yet pass tracking numbers or buyer invoices to eMAG, so treat eMAG as a channel to test rather than a proven one.
What is eMAG and where does it sell?
eMAG is a regional online marketplace founded in Romania that expanded to Bulgaria in 2012 and Hungary in 2013. Independent sellers list there next to eMAG's own range. eMAG's seller page claims more than 7,100,000 active customers in the region, over 120,000,000 visits a month and more than 64,000 sellers.
These figures come from eMAG itself (eMAG Marketplace: seller page, checked 8 Oct 2026), so read them as the platform's own claims rather than independent market data. We have removed older third-party statements about eMAG's market share and Romanian market size because we could not verify them against an official source.
eMAG also offers its own services to sellers, which are separate from dropshipping through GAPLI:
| eMAG service | What it is |
|---|---|
| Fulfilment by eMAG | eMAG stores, packs and ships your goods (a warehouse model, not dropshipping) |
| Genius | eMAG's paid customer subscription with free delivery |
| eMAG Ads | Pay-per-click promotion of offers |
| Campaigns | Sales events such as Black Friday |
In a dropshipping setup the goods stay with the wholesaler, so Fulfilment by eMAG does not apply.
How much does eMAG charge marketplace sellers in 2026?
eMAG charges a commission only on sales, between 7% and 23% depending on the product category. Its seller page lists no listing costs, no account administration costs and no subscription. eMAG deducts the commission automatically from your sales and pays out twice a month, for orders completed in the first and second half of each month.
Source: eMAG Marketplace seller page, FAQ, checked 8 Oct 2026.
| Cost item | eMAG (8 Oct 2026) |
|---|---|
| Commission | 7%–23% of the sale, by category |
| Listing products | 0 |
| Account administration | 0 |
| Subscription | 0 |
| Payout schedule | Twice a month (orders completed on days 1–15 paid around the 17th; days 16–end paid around the 3rd) |
Optional services such as eMAG Ads or Fulfilment by eMAG cost extra. GAPLI adds the eMAG commission to the price it sends, so the commission is built into the offer price rather than taken from an unchanged one (GAPLI eMAG integration).
Can you dropship on eMAG with GAPLI?
Yes, in beta. GAPLI connects to eMAG through the eMAG API, lists offers with AI-translated names and descriptions, syncs stock and net prices, imports and acknowledges orders, sends statuses back and handles messages and returns. Access is not yet open to everyone, and as of 8 Oct 2026 no order has gone through the integration.
GAPLI is a Polish full-dropshipping platform: the seller connects a sales channel, and GAPLI supplies products from partner wholesalers, forwards orders, tracks parcels, issues customer invoices and settles the money. The whole flow is described on How GAPLI works. On eMAG that flow is still being proven, so here is exactly what the beta covers:
| Area | Status (8 Oct 2026) | Details |
|---|---|---|
| Offers and products | Works | Sent in batches; names and descriptions translated by AI, categories assigned automatically |
| Stock levels | Works | Synced automatically; offers switched on and off with availability |
| Prices | Works | Net prices; Polish VAT removed, PLN converted at the NBP rate, eMAG commission added |
| Orders | Works | Imported and acknowledged automatically |
| Order statuses | Works | Sent back to eMAG according to a status mapping |
| Messages and claims | Works | Synced to the GAPLI panel |
| Returns (RMA) | Works | Read from eMAG into GAPLI |
| Tracking numbers | Not yet | Not passed to eMAG |
| Buyer invoices | Not yet | Not passed to eMAG |
| Orders completed through GAPLI | 0 | GAPLI database, as of 8 Oct 2026 |
The channel sells to Romania, Bulgaria and Hungary. Connecting a new eMAG account is available for stores on the Polish market, and how many products you can list depends on your store's GAPLI plan.
What does the GAPLI eMAG integration not do yet?
Two things are missing: tracking numbers and buyer invoices are not yet passed to eMAG. In addition, an offer waits to be sent until its AI translation is ready. These gaps mean a seller should check shipments and invoice delivery on eMAG orders manually during the beta, and should not expect every offer to go live at once.
Why these gaps matter in practice:
- Tracking numbers. Marketplaces use tracking data to confirm shipment and delivery. Until GAPLI sends it to eMAG, the order record on eMAG does not show the parcel automatically.
- Invoices. Buyers expect an invoice with the order. Until GAPLI passes it to eMAG, confirm how the invoice reaches the customer.
- Translation queue. Offers are released only after translation, so a large catalogue appears on eMAG gradually.
None of this changes the general model: the wholesaler ships, GAPLI tracks the parcel and settles the money. But on eMAG these steps have not yet been tested on a real order, which is why we recommend a small first batch.
How are prices and languages handled for eMAG?
eMAG works with net prices in local currency, so GAPLI removes Polish VAT, converts the price from PLN to RON, HUF or EUR at the NBP (National Bank of Poland) exchange rate and adds the eMAG commission. Product names and descriptions are translated by AI, and categories are assigned automatically before an offer is sent.
| Step | What GAPLI does |
|---|---|
| Source price | Wholesale price in PLN from the partner wholesaler's catalogue |
| VAT | Polish VAT removed, because eMAG works with net prices |
| Currency | Converted to RON, HUF or EUR at the NBP rate |
| Marketplace fee | eMAG commission added |
| Content | Name and description translated by AI |
| Category | Assigned automatically |
| Release | Offer sent once the translation is ready |
Prices and stock follow the wholesaler's data automatically, so a currency move or a wholesale price change flows into the eMAG price without manual recalculation. GAPLI does not publish a translation accuracy rate, and we do not claim one. If a product sells in volume, it is worth reviewing its translated title in the target language.
How do you connect an eMAG account to GAPLI?
You need an eMAG seller account, its API username and password, and the GAPLI server's IP address on eMAG's IP whitelist. Without the whitelist entry, the eMAG API rejects calls. Then you add the account in GAPLI's eMAG module, choose the region and the store, and test the connection.
Steps, as described on GAPLI's eMAG integration page:
- Register as an eMAG seller and find your API username and password in the technical details section of the eMAG panel.
- Add the GAPLI server IP address to the IP whitelist in the eMAG panel.
- In GAPLI open the eMAG module, click "Add account", choose the region (Romania, Bulgaria or Hungary) and the store, and enter the API credentials.
- Click "Test connection".
- Choose products in the catalogue and send a small first batch.
eMAG's seller page describes its own sign-up as adding company information, uploading company documents and signing the contract. Its FAQ lists Romanian legal forms, so a company from another EU country should confirm its eligibility during eMAG's onboarding.
What about VAT when selling to Romania, Bulgaria and Hungary?
Under EU VAT rules, business-to-consumer distance sales of goods to other EU countries are taxed in the customer's country once the seller's total such sales exceed €10,000 a year. The One Stop Shop (OSS) lets a seller declare and pay that VAT in one member state instead of registering in each country.
Source: European Commission, VAT One Stop Shop. See also OSS in the GAPLI glossary.
In GAPLI's model the account connected to GAPLI sells GAPLI's goods, and GAPLI is the seller towards the customer; customer invoices are issued by GAPLI eCommerce PSA. For eMAG, invoices are not yet passed to the marketplace, so the tax and invoicing setup for eMAG orders should be confirmed with GAPLI while the channel is in beta. Do not register for OSS or a foreign VAT number on the strength of this article alone — ask a tax adviser. Which countries GAPLI sells to through each channel is listed in the GAPLI FAQ.
Should you start with eMAG or with Allegro?
Start with Allegro if you want proven results: it is GAPLI's main live channel, with real order volume and measured seller commission, and through it GAPLI already sells to Poland, Czechia, Slovakia and Hungary. Add eMAG as a test once you have beta access and accept that it has no completed orders through GAPLI yet.
| Allegro | eMAG | |
|---|---|---|
| GAPLI status | Live | Beta, access not yet open to everyone |
| Countries GAPLI sells to | Poland, Czechia, Slovakia, Hungary | Romania, Bulgaria, Hungary |
| Orders through GAPLI | 2,876 seller orders in the last 90 days | 0 |
| Average seller commission (last 90 days) | 9.9% of the amount paid by customers | No data |
| Tracking numbers sent to the channel | Yes | Not yet |
| Invoices passed to the channel | Yes | Not yet |
GAPLI data: GAPLI database, as of 8 Oct 2026; the 9.9% is an average across all sellers, not a promise. Opening a GAPLI account and the Start plan are free (GAPLI pricing). For a wider view of the channels, see our guide to European marketplace dropshipping with Allegro, Erli and eMAG.
Frequently asked questions
Is eMAG dropshipping profitable?
We cannot say yet, because GAPLI has no completed eMAG orders to measure (as of 8 Oct 2026). Profit depends on the eMAG commission for the category (7%–23%), the wholesale price, currency conversion and delivery cost. Calculate it per product before listing a large catalogue.
Do I need to speak Romanian, Bulgarian or Hungarian to sell on eMAG?
Not for listings: GAPLI translates product names and descriptions with AI before sending offers. Buyer messages and claims from eMAG are synced to the GAPLI panel, so you still need a way to understand and answer them. Review the translations of your best-selling products.
Does eMAG charge a monthly fee?
According to eMAG's seller page, no: there are no listing, account administration or subscription costs, only a commission on each sale. Optional services such as eMAG Ads are paid separately.
Which wholesalers' products can I sell on eMAG through GAPLI?
Products come from GAPLI's catalogue of partner wholesalers: 980,891 products in stock from 161 active wholesalers, as of 8 Oct 2026. We do not name individual wholesalers. Only products that pass translation and category assignment are sent to eMAG.
Sources
- GAPLI data (eMAG integration status and scope, orders through eMAG and Allegro, average seller commission, catalogue size, plans): GAPLI database, as of 8 Oct 2026.
- eMAG: eMAG Marketplace seller page — customers, sellers, commission range, costs, payouts, checked 8 Oct 2026.
- European Commission: VAT One Stop Shop.
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GAPLI Team
E-commerce automation & dropshipping insights.